The Movement Factory is an Award winning community dance charity, partners and supported in several programmes by Pineapple studios in London.
Leanne Pero, TMF founder, came to the studio with the idea of creating brands for the different services and programmes that they offer making The Movement Factory the umbrella brand.
They had already a logo and branding that they wanted to keep. However, I started to create a new brief and realised that our starting point wasn’t strong enough to grow from there and I advised them to start with a redesign for TMF, and then from there create a strong, urban and vibrant branding.
I have created the TMF logo, brand guidelines, stationery and all collateral work, also supervised the website design.