Oh Lord called me, and as we know each other for quite long he really trusted me 100% and liked my approach. This makes my job much easier, and also help me to take over all the responsibility. We did several Skype calls, to get to understand what he wanted to create, get to know better the target and how to communicate with them. This branding project is my little baby of the past years, as I have created all the branding, tone of voice, style for the interior, exterior of the shop, product and merchandising, and due to the big success more things to come.
For this project I create the naming, Logo design, creative direction for photography and interior design of the store, product/merchandising design and promotional campaigns, social media and the website. It is a good example of my integral branding capabilities.
DANNY SOMOZA NAMED MERIT WINNER IN HOW INTERNATIONAL DESIGN AWARDS 2015 FOR THE ‘OH LORD IDENTITY DESIGN’