Having a chat with My Youth is always great, they are so keen and positive that it is filling up your energy. Sharing that coffee they wanted to design the album covers, and they were promoting their twitter, so I came up with the idea of calling their fans in social media to became part of the album.
All the fans in social media, they shared their different ways to write My Youth, their name, in different typographies and handwriting, the back cover of the album was all made out of their fans collaboration. It was a beautiful campaign, and all their followers were eagerly awaiting the arrival. Here you can see some quick shots.
