Iberian Drinks is an independent Spanish and Portuguese wine supplier in the UK. They distribute wines from small and family oriented wineries.
This is a rebranding design. After 5 years of experience in the London market and with the perspective of expanding to the european market, they decided to rebrand and create a stronger brand.
After sketching and some different concept design. I came up with the idea of keeping the initials ‘ID’ from their previous logo and make it more relevant representing a subtle glass of wine in a circle that represents the idea of group and family (family oriented wineries). It also plays with the graphic relation of the wine stain, and helped to give strength and corporate image to the brand.